Brand Tone & Messaging Workbook

DEFINING YOUR BRAND'S CHARACTER, ARCHETYPE, AND VOICE

Unlock your brand's messaging with the Brand Tone & Messaging Workbook

• 18-page workbook
• Easy-to-follow exercises
• Establish brand archetypes, tone, and messaging

THIS WORKBOOK IS DESIGNED TO HELP YOU:

UNDERSTAND YOUR BRAND ARCHETYPES

The Brand Tone & Messaging Workbook is designed to help you unlock the messaging of your brand. With four easy-to-follow exercises, the workbook will help you to understand your brand archetypes and define the tone for your brand. The exercises are designed to help you better understand how to communicate your brand's message to your target audience.

DEFINE YOUR BRAND TONE

The Brand Tone & Messaging Workbook helps you to define your brand tone. By understanding your brand archetypes, you can use the workbook to create a consistent and cohesive tone for your brand. This will ensure that your message resonates with your audience and creates a cohesive and uniform brand identity.

DEVELOP YOUR BRAND MESSAGE

The Brand Tone & Messaging Workbook will help you take the first steps in crafting an authentic and compelling brand voice. This workbook will guide you through the process of understanding your brand, defining its personality, and finding the right words to express it

WHAT’S INSIDE?

BRAND THINKING WARMUP

Brand Thinking Warmup is the perfect way to start thinking about your brand. This exercise will help you get started on your branding journey.

BRAND CHARACTER

By identifying core traits such as ambition, enthusiasm, or creativity you can use these to create an on-brand message and visual style across your entire business.

BRAND ARCHETYPES

Finding the top 3 brand archetypes for your organization can be a great way to bring clarity and focus to your marketing efforts.

BRAND TONE & MESSAGING

Understanding the brand's tone and messaging is essential to create an effective connection with customers. You will use your archetype to define your tone and messaging statements.

WHO IS THIS FOR?

This tone and messaging workbook is designed for business owners, marketing and branding professionals, and anyone looking to create a consistent and compelling brand tone of voice.

Whether you are launching a new brand or looking to refine the tone of voice of an established brand, this workbook is a comprehensive guide to creating a brand that resonates with your target audience.