Brand Story Workbook

TELL YOUR STORY – THE BEST WAY POSSIBLE

Step-by-Step Guide to Creating a Narrative for Your Brand

• 28-page workbook
• Easy-to-follow exercises
• 3 Brand Story Templates

THIS WORKBOOK IS DESIGNED TO HELP YOU:

UNDERSTAND GREAT BRAND STORIES

To excel in marketing and create a buzz-worthy brand, it's important to understand great storytelling techniques. When crafted effectively, they become part of a powerful marketing campaign that drives home important product features while forging an emotional connection with consumers.

CHOOSING THE RIGHT STORY TYPE

When it comes to storytelling, deciding which type of story to tell is key. Choosing the right story type can help readers access those feelings and thoughts that will engage them in the experience.

DEVELOP YOUR BRAND STORY

A compelling brand story also resonates on a deeper level because it speaks directly to how we think, how we view ourselves, and how we want others to perceive us—all things essential in creating an emotional bond between your company's products or services, and your target audience.

WHAT’S INSIDE?

BRAND THINKING WARMUP

Brand Thinking Warmup is the perfect way to start thinking about your brand. This exercise will help you get started on your branding journey.

UNDERSTANDING BRAND STORIES

Understanding the elements of great brand stories will help you to craft the best narrative for your audience.

BRAND STORY TYPES AND TEMPLATES

Using the premade templates and exercises, you will craft your brand story.

WHO IS THIS FOR?

This brand story workbook is designed to be used by brand managers, marketing professionals, and business owners who are looking to establish strong brand positioning.

If you are looking for a way to showcase your unique brand journey, this workbook is a step-by-step guide to creating a story that highlights your brand and resonates with your target audience.